Cindy is the Founder of Ignition, having established it over 20 years ago through her work in Education and Skills with the Learning and Skills Council. It was there that the concept of Why Not? was born as she worked with leading innovators across the UK in business, education, Government, and charities to identify and develop innovative ideas for post 16 education to address the emerging skills crisis particularly in hospitality, construction, and retail. 

This three-year consultancy contract led to numerous other opportunities with local colleges, training providers and charities working with the long-term unemployed and young people at risk of dropping out of education. Cindy is passionate about helping unrepresented groups in the community, a subject that has shone through her more recent work in healthcare, working with IVF units to develop new programs, and enhance the emotional support given to patients affected by infertility. 

Cindy has extensive knowledge and experience of the United Arab Emirates and considers it a second home. She has been involved in the development of business start up and relocation support services in the region. She is a business investor in Dubai and has UAE residency.

She is always keen to hear new ideas and provide innovative services that enhance their chance of success, sharing the journey with entrepreneurs representing causes and services that bring ethical value to their industry. 

#1/ IGNITE

Want to start something new but struggling to get going? Our 'A Team' will help develop your idea, stimulate and build your team, energise your approach, help with research and development, plan your project and launch its ignition!

#2/ INNOVATE

This is where we get really stuck in...helping you keep keep your dream alive through challenging times. Competitor analysis, defining your unique selling points, bringing out the best in your team to achieve maximum results. Also, help with raising finance and attracting investors (and keeping them!)



We will be assessing risks, looking for opportunities and taking your idea to the next level!

#3/ PROMOTE

So your new service or product is ready and we will have already outlined a marketing approach but now it's time to let people know about it. Using our strategic marketing expertise we will define your PR and sales objectives and guide your online transition to attain maximum reach on and off line so that you start earning from your investment to date. We love digital media and work with the best team to realise your ambitions for the future. All great journeys begin with a small step so let's get going!

#4/ ANALYSE

OK so by now you'll be rolling but this where the next stage of innovation matters - sustaining and enhancing growth.

We will start data crunching with your sales and marketing collateral, comparing targets with KPI's and making sure your team are championing the cause. We will help iron out any problems you are finding and keep you energised - just in case you've thought of another idea!

Business Development and Coaching made easy just for you!